Tag: Natural
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Why “Made With Natural Ingredients” Is a Masterclass in Saying Nothing
Walk through any supermarket and you will see it everywhere: Natural ingredients. Natural flavours. Naturally sweetened. 100% natural. Made with natural ingredients. The word natural has become one of the most powerful words in food marketing. It makes a product sound wholesome, simple and trustworthy. But What does “natural” actually mean? The “Natural” Food Trap:…